Active Cashmere
Brand Strategy / Campaign Concept / Photoshoot / Video Production / Ecommerce Design + Dev / Asset Creation
Innovation + Design = Recreational Living
Luxury cashmere that is water repellent, machine washable and durable, reinventing the way cashmere is utilized and worn.
The Brand
Active Cashmere enhances the performance level of cashmere through the application of a unique proprietary technology, while maintaining its utmost quality. A modern aesthetic and refined design approach provides a solution to the fluidity of our newage-lifestyle.
Brand Strategy
Created an ethos that is effortless, socially conscious, balanced, and progressive to launch direct to consumer e-commerce targeting a sophisticated man and woman + initiate collaborations with lux brands and retailers alike.
Video Production
Launch campaign highlight video + 9 short “look-focused” videos for social content
Campaign Photography
Minimal and sophisticated styling shot in dreamy natural light. The essence of the campaign infuses nature and water as a nod to the technical attributes of the cashmere. The assets were used across global digital marketing, social media, DTC e-commerce, and retail collaborations.
Lookbook Photography
Clean and minimal product lay flats + on-model views on tonal seamless backdrops that compliment the product and brand color palette
E-Commerce UX/UI Design
E-commerce Photography
Clean and minimal product lay flats + on-model views on tonal seamless backdrops that compliment the product and brand color palette
