STARTER x NASCAR
Starter sponsored Jeffery Earnhardt for Talladega, Daytona 500, Miami Homestead, and more.
Respect to a Legend.
Concepted and designed Jeffery’s suit and car as a nod to his legendary grandfather, Dale Earnhardt Sr.
“I don’t want handouts. I don’t want it to be given to me. I want to earn it.”
— Jeffery Earnhardt
Press Pick up by ESPN Sports writer, Darren Rovell
Starter is sponsoring Dale Earnhardt Sr's grandson Jeffrey for 2 races, firesuit & car is tribute to Dale pic.twitter.com/wzTdjbaEDv
— Darren Rovell (@darrenrovell) October 17, 2016
Urban Outfitters Collaboration
Amplified Starter x Nascar campaign through Urban Outfitters retail activation
