Umbro x Ashlyn Harris
Campaign Concept / Photoshoot and Video / Influencer Integration / Supporting Social Content Creation / PR
Concepted and creative directed Umbro campaign with first female brand ambassador, Ashlyn Harris.
Shot campaign in Harris' hometown of Cocoa Beach, FL where she plays for the Orlando Pride of the NSWL, encourages fans to share their passion for the game anywhere, anytime. Umbro and Harris believe that what makes people passionate about football is not the fancy footwork, the goals, or the trophies, but the fact that football belongs to everyone on any field– the beach, the streets, school yards and more.
“Different is a Beautiful thing”
Ashlyn Harris is an American soccer player and FIFA Women's World Cup champion who is currently a goalkeeper for the United States women's national soccer team and Orlando Pride in the National Women's Soccer League
“Be Hungry. Don’t Settle.”
— Ashlyn Harris
Supporting Social Content Creation
